The Problem: HNWIs Don’t Answer Random Surveys

If you’re trying to learn what wealthy buyers actually purchase and why, here’s the truth:

• Cold outreach gets ignored.
• Panels labeled “affluent” are noisy and unreliable.
• Privacy and trust are non-negotiable, and most vendors don’t clear that bar.

So you either waste weeks chasing ghosts, or you go through people HNWIs trust.

The Solution: Expert Networks

Expert networks can reach and validate hard-to-reach audiences using HNWI Surveys. That’s the whole play.

• Access to the right profiles: HNWIs, UHNWIs, and crucially, their advisors (family offices, private bankers, wealth managers) who directly influence big-ticket decisions.
• Custom sourcing: If the exact profile isn’t in-network, it’s sourced quickly through trusted channels.
• Verification that matters: Participants are checked for relevance and legitimacy, so you’re not “learning” from lookalikes.
• Compliance-first: Privacy is protected, and sensitive/inside information is off-limits. Your brand stays clean.

Bottom line: you get real decision-makers, not vanity samples.

What You Can Learn (Fast)

With verified HNWIs surveys, you can get clear, defensible answers to:

• What’s on the purchase horizon (12–24 months) by category and price band?
• Who actually sways the decision (self, spouse, family office CIO, banker, external expert).
• How decisions are made (shortlist → due diligence → private preview → purchase).
• What tips the scale (brand equity, exclusivity, resale value, after-sales service, reputation).
• What changed recently (macro shifts, tax planning, residency moves, liquidity events).

This is decision-grade intel, not generic “affluent sentiment.”

Why Use Infoquest’s HNWI Surveys

• MENA/GCC strength: Purchasing patterns in these markets aren’t the same as those in the US/EU. Infoquest is built for this region and routes globally when needed.
• Speed: Feasibility + project launch within 2 hours.
• Precision: Target the exact niche, family offices in Riyadh, art collectors in Dubai, jet/yacht buyers, PE LPs, etc.
• Dual-track insight: Pair survey results with 1:1 expert calls to get the “why” behind the numbers.
• Flexible scope: From quick pulse checks to multi-market studies your board actually reads.

Use Cases That Actually Pay Off

HNWI Surveys for:

• Luxury & lifestyle: Private aviation, yachts, collectibles, fine jewelry, high-end audio systems, hospitality memberships.
• Real estate: Primary/secondary homes, branded residences, development preferences, after-sales expectations.
• Financial products: Wealth solutions, alternatives, private deals—how advisors gatekeep and what wins approval.
• Mobility & experiences: Supercars, concierge services, medical travel, and education choices for family.

Each use case becomes a clear playbook: what to offer, how to price, which channels convert, and which frictions to remove.

Why HNWI Surveys Beat “Affluent Panels”

• You’re not guessing who’s actually wealthy.
• You’re not averaging away real differences between HNWI vs UHNW.
• You’re not flying blind on advisor influence, which decides many purchases.
• You’re not risking compliance headaches.

You get a clean sample + real context, quickly.

What You’ll Walk Away With

• Ranked purchase drivers (what actually moves a yes).
• Advisor influence map (who blocks or greenlights).
• Friction list (privacy, logistics, after-sales—fix these, win deals).
• Channel guidance (private client, brokered, off-market, auction, boutique).
• Confident board-level talking points (no fluff).

Serious about HNWI purchasing data? Reach out to us here.

FAQ

Do expert networks really reach HNWIs?
Yes. They maintain vetted pools and recruit through trusted channels. That’s the advantage.

Is the data compliant and confidential?
Yes. Privacy and compliance are built in. No sensitive or non-public information is solicited.

Why not use a regular consumer panel?
Because “affluent” ≠ HNWI. If you want decision-grade insights, talk to the actual buyers and their advisors.